work_history

Work Experience

A journey through my professional career, showcasing my growth and expertise in design and technology.

rocket_launch

Product Owner & Designer

businessWebropol, Helsinki, Finland
schedule2023 - Present

Led international, multi-team coordination. Owned end-to-end platform design. Introduced scalable product and design processes. Drove a feedback-driven approach to usability.

1 / 3
rocket_launch
2023
insights
2016
grid_view
2014
auto_awesomeFOUNDATION BUILDING

Crafting Digital Dreams into Reality

Hey there! I'm Ali, a designer who uses AI as a powerful tool to unlock new levels of creativity. From Damascus to Helsinki, my journey has taught me that great design happens at the intersection of human intuition and intelligent technology. By integrating AI into my process, I explore fresh ideas, solve complex problems, and craft experiences that are both meaningful and accessible.

psychology

AI Integration

In the past couple of years, as AI technologies rapidly emerged, I was among the early adopters—eager to experiment and integrate them into real-world design workflows. I've specialized in using prompt engineering to bring digital products to life, making AI feel more human, more accessible, and vastly more powerful through intentional design and strategic interaction.

explore

Creative Exploration

When I'm not designing with AI, you'll find me experimenting with new AI tools, crafting precise prompts that unlock creative possibilities, or mentoring others on how to leverage artificial intelligence for better design outcomes.

At the intersection of human creativity and AI innovation — where precision prompt engineering meets visionary design.
Ali
psychology

Strengths & Skills

A comprehensive set of skills and expertise that enable the creation of innovative solutions

palette
10yrs
Product Design
group
8yrs
Product Management
psychology
8yrs
UX Research
code
5yrs
Frontend Development
groups

Team Leadership

Leading cross-functional teams

lightbulb

Product Strategy

Strategic planning and roadmapping

palette

Design & Prototyping

Figma, Adobe CC, Design Systems

science

User Research

Research and test management

code

Development

React, WordPress, HubSpot

settings

Agile Management

Scrum, Jira, Confluence, GitHub Copilot, GCP

Check out some of my work

workView Portfolioarrow_forward
format_quote

Testimonials

format_quote
FM

Ali is a creative product designer. You will find a lot of artists with too busy layouts and art forms. But Ali takes a lead in impressive yet simple and relevant product designs. He has this cunning ability to solve complex problem with simple solutions using his design skills. His arts speaks visually, does the job perfectly and leaves a long lasting impression. I've worked with Ali in past and it was truly a fun experience. Would love to do that again and I highly recommend Ali too.

Fahad M
IT Contractor | Travelodge Hotels Limited
format_quote
CB

Ali is an exceptional and experienced UI/UX designer with more than ten years of professional experience specialising in product design for technology companies. Ali believes that design is not about deliverables and beautiful pixels but about solving problems and achieving business and user goals. As a product designer, Ali focuses on usability, user experience, and user research in his designs. He has worked with small and large teams as well as a freelancer and enjoys the challenge of solving user problems. He always delivers on time and on budget.

Constantin Buda
CMO at Vidalico Digital | Hubspot Agency Partner | SicTic Member